News for OTT/IPTV providers

Benefits of a White Label

• Profitability of services
• It's a full end-to-end model, including DRM and CDN
• Advertising
• Analytics per vendor
• Guaranteed ARR
• Personalization by Vendor, logos, colors, content packs
• Fits hospitality models

I conclude with a question, Would you take acetaminophen?

We are all clear that when it comes to acquiring property, the same questions will always haunt us, do I buy or rent? But have you wondered, what is the best or for whom is it better to buy or rent? The banks with their annual interest rates show a clear sign that they will take the biggest cut with our money to reinvest, and it is no secret to anyone that large companies today have adopted this same model business. Why? Because it works, and that's where the Opex model starts from.

Today we see more and more companies that provide IPTV/OTT services charging only with the Opex model to their final customers to secure their ARR (Annual Recurring Revenue) with contracts of 3 to 5 years, but in reality who benefits from this model, the end customer or the company selling its services?

Let's give an example, if I buy an IPTV/OTT platform in an Opex model, for 20,000 licenses at 1.20 dollars, that would be 24,000 dollars per month, which is the average seen today in the competition. The good news for many is that you do not have to pay for a setup fee, but if you do the calculations without counting the costs of SLAs or the maintenance of each live App for a 3-year contract, we are talking about a cost of 864,000 dollars to keep your platform up and running.

Now, if I tell you that the Capex model does not have to be as expensive as everyone imagines and banks are not always the enemy. Would believe me? I’m not saying one model is better than the other, it is about understanding the CORE of the business to make the best decision.

To simplify it, let me set an example of a Capex model; the cost for the three years for the same 20,000 licenses will cost around $100,000 vs. $864,000, which model will you choose? You may wonder, but where is the hidden cost, there simply isn't any!

In the Capex model, there is always a setup cost, these costs can vary with moTV between $35,000 to $60,000 depending on the size of the project, so if we calculate a Capex project with us for 3 years, for an amount of $60,000 for the software and $100,000 for the 20,000 licenses the total will cost around $160,000 versus $864,000, still cheaper right?

This is where the experts in economics will say, that it is better not to put all the eggs in the same basket, but what if in this case, the basket is a Bank, let's use this scenario, our Capex model platform has a cost of $160,000 and let's say you have 30% saved to invest, that’s 48,000 dollars, you would have to ask for a bank loan of $112,000 and let’s say you finance it for 5 years, the monthly payments will be around 1,866 dollars, that is still lower than paying $24,000 a month.

Nowadays, the experts in economy recommend not investing all at once, to leave more capital and invest in other projects, but if we are smart and learn how to use banks to our benefit, and not as an enemy, or better yet, get an investor for the project, in this case, is as if you were buying a Capex model, with Opex payments.

Ultimately, we want to choose what gives us more financial stability in the medium and in the long term, and that is only defined by the current financial situation of your company.

Cons

Pros

Multi-vendor service offers:

The platform is fully extendable as you grow!

Upload Advert videos

Upload static image

Set metadata

Targeted Ads (according to SMS)

Insert Google Ads

Playback of the Ads is un-skippable

Key functionalities:

• delivers advanced search, recommendations, content discovery and personalization of linear TV, VoD, Catch-UP and 3rd party services
• learns and builds user profiles faster and more accurate than any other solutions
• data processing and personalization across any type of digital media
• delivers rich and unified metadata across multiple data sources
• delivers highly personalized user experience and therefore increases revenues as well as consumer loyalty and satisfaction

Recommendation engine delivers personalization in real time through a single moTV API. It can be delivered as a cloud service or as a software for local (on-site) installations or a combination of both.